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EverythingvsAttio
Attio is a flexible database you build a system of record on. Everything is the system of action that already does the selling work.
The short version
Attio is a beautiful database. You define the objects, the attributes and the views, and you get a record system that fits your company exactly. The selling itself mostly happens in other tools that sync into it.
Everything starts from the other end. The inbox, the dialer, the meetings, the sequences, the contracts and the invoices are the product. The records are what those leave behind.
So the question is which one you want to spend the day in. If you want a system of record to design, Attio. If you want the tools that produce the record, Everything.
One more thing worth saying early. Attio out-markets us by a wide margin. Bigger team, bigger budget, more of the internet talking about them. Judge the products.
Where the two came from
Attio
Attio started in 2017 as a fundraising tool for VCs and relaunched in 2023 as a flexible, data-model-first CRM. It is the modern default for teams that want to shape their own objects and attributes, and in 2026 it has added sequences, call intelligence and agents on top. It is well funded, well marketed, and has a large integration ecosystem.
Everything
Everything comes from The Tool Company, built by a founder who spent years as a BDR watching half of every deal happen outside the system of record. It started as a signing tool, grew a record layer, then an inbox for every channel, then the rest. The bet is one team owning the whole revenue motion as a single product, so the seams disappear.
Records and the data model
- Attio
- Custom objects, attributes, relationships and views. Records fill in from email and calendar metadata. Enrichment credits per seat. Up to 3 objects on Free, 5 on Plus, 12 on Pro.
- Everything
- People, companies, deals, customers, products and partners, with custom fields, tabs and cards on any of them. Records fill in from every channel, not just email: LinkedIn threads, WhatsApp, texts, calls, meetings, tickets, documents and website visits attach themselves.
Attio wins this one.Verdict. Attio wins on modelling. If you need a bespoke relational database, it is the better database.
Channels
- Attio
- Gmail and Outlook sync, calendar, Slack, and 50+ integrations. LinkedIn, WhatsApp and texting are not native channels; they arrive through third-party tools if at all.
- Everything
- Email, LinkedIn DMs, WhatsApp, iMessage and SMS, X, Reddit, Slack and website chat in one inbox. A reply goes back out on the channel it came in on. LinkedIn runs through your own browser session, never a server.
Verdict. Everything. A record system that is missing half your conversations is not a system of record.
Outreach
- Attio
- Email sequences on the Pro plan and up. LinkedIn steps are not native.
- Everything
- Sequences with email, LinkedIn connect, message and InMail, WhatsApp, texts, X, Reddit and call steps, with delays, conditions, A/B variants and per-person personalization. Prospect search on LinkedIn from inside the app.
Verdict. Everything. Multichannel is the default, not an integration.
Calls and meetings
- Attio
- Call intelligence records and analyses meetings on the Pro plan. There is no dialer.
- Everything
- A browser dialer with parallel dialing, recording, transcripts and structured call reports. Meetings recorded by the desktop app become a transcript, a summary and action items on the deal. Booking links included.
Verdict. Everything, because of the dialer. On meeting recording the two are close.
After the yes
- Attio
- Attio stops at the deal. Contracts, invoices, support and onboarding plans live in other products that sync back.
- Everything
- Contracts with e-signature, order forms and invoices from the signed contract, a helpdesk with SLA clocks, shared customer plans, docs, and Stripe billing health on every customer.
Verdict. Everything. This is the part of the stack Attio is not trying to replace.
AI and agents
- Attio
- Agents for research, enrichment and qualification, workflows, and an MCP server. Strong, and the ecosystem around it is the biggest in the field.
- Everything
- Claude wired into the workspace. It reads every channel, meeting and document and acts: sends, schedules, enrolls, builds sequences and workflows, runs reports. Skills, routines, an MCP server, and a daily brief written from real conversations. The desktop app runs it locally.
Even.Verdict. Even. Attio has the broader agent ecosystem. Everything gives its agent more of the conversation to work with.
Pricing
- Attio
- Free for up to 3 seats. Plus $35 a user a month annual or $44 monthly. Pro $79 annual or $99 monthly, which is where sequences, call intelligence and advanced reporting start. Enterprise is custom. Enrichment is credits per seat.
- Everything
- One plan at $99 a user a month or $999 a year, with every feature. A $1 a week trial up to two weeks.
Attio wins this one.Verdict. Attio to start. Its free tier is real. At the Pro tier the prices meet, and Everything replaces more tools at that price.
Where Attio is better
- A bespoke relational data model. Custom objects and attributes shaped exactly to your company.
- A free plan for up to three seats that is genuinely usable.
- Ecosystem: 50+ native integrations, an SDK, a large community, and a brand people already know.
- An existing stack you like. If Apollo, Gong and DocuSign are staying, Attio syncs with them well.
- Enterprise controls at the top tier: SSO, audit, unlimited teams.
Where Everything is better
- Every channel in one inbox, including LinkedIn, WhatsApp, iMessage, X and Reddit.
- A dialer, a meeting recorder, contracts, invoices, tickets and docs in the same product, on the same records.
- Sequences that span every channel, with per-person personalization.
- The daily brief and an assistant that has the whole conversation in front of it.
- One price for everything. No tier ladder to climb for sequences or reporting.
Attio and Everything at a glance
| Area | Attio | Everything | Edge |
|---|---|---|---|
| Best for | Teams that want to design their own record system | Teams that want the selling tools and the record in one place | Even |
| Data model | Custom objects and attributes | Fixed record kinds with custom fields, tabs and cards | Attio |
| Channels | Email, calendar, Slack | Email, LinkedIn, WhatsApp, iMessage/SMS, X, Reddit, Slack, web chat | Everything |
| Outreach | Email sequences on Pro | Multichannel sequences on every plan | Everything |
| Calls | Call intelligence, no dialer | Dialer, recording, transcripts, reports | Everything |
| After the deal | Other tools | Contracts, invoices, tickets, plans, docs | Everything |
| AI | Agents, workflows, MCP, big ecosystem | Claude assistant, brief, skills, routines, MCP | Even |
| Pricing | Free, $35, $79 per user, then custom | $99 per user, everything included | Attio |
Pricing, checked 17 September 2026
Attio
- Free: $0, up to 3 seats, 50,000 records, 3 objects, 200 emails a month.
- Plus: $35 a user a month annual, $44 monthly. 10 seats, 5 objects, 1,000 emails.
- Pro: $79 a user a month annual, $99 monthly. Unlimited seats, 12 objects, sequences, call intelligence, advanced reporting.
- Enterprise: custom, annual billing.
- Enrichment and AI run on credits per seat and per workspace.
Everything
- One plan. $99 per user a month, or $999 a year per user.
- Every feature on every seat. Records, every channel, sequences, dialer, meetings, contracts, invoices, docs, tickets, reports, the assistant.
- The trial is $1 a week for up to two weeks, every feature on.
- Email and phone lookups are paid per verified hit, with limits you set. No credit bundles to buy up front.
- Lock a seat and it stops billing. The history stays.
Questions
Is Everything a CRM?+
It holds the records a CRM holds, and it does the work a CRM does not: the inbox, the calls, the meetings, the outreach, the paperwork and the money. We do not call it one.
Can I move from Attio?+
Export people, companies and deals to CSV and import them. Columns map to fields, including custom ones. Email and calendar history rebuild from the connected mailbox.
Does Everything have custom objects?+
No. It has custom fields, custom tabs and custom cards on people, companies and deals, which covers most of what teams use custom objects for. If you need a bespoke relational model, Attio is the better fit.
Which is cheaper?+
Attio, if a free or Plus seat covers you. At Pro the list prices meet. If you are also paying for an outreach tool, a dialer, a recorder and a signing tool, Everything is cheaper than the stack.
Does Everything integrate with Attio?+
Not directly. It is built to replace it, and the stack around it.
Try Everything on your own data
$1 a week for up to two weeks, every feature on. Connect your email, then open a person.
Other comparisons
The same rules, against the rest of the field.
Breakcold is a multichannel record system with agents doing the admin. Everything runs the whole motion, from prospect to close, with sequences that do the reaching out.
Clarify automates the work around meetings on a generous free tier. Everything adds every channel, the outreach and the paperwork on one record.
Close is the best dialer in the category with a record system around it. Everything has a dialer too, and then every other channel your buyers answer on.
HubSpot is the platform most companies default to, sold as a ladder of hubs and tiers. Everything is one plan with every feature on it.
lemlist is an outreach engine you bolt onto a CRM. Everything is the outreach and the record in one product.
Lightfield starts from the conversation and builds a memory of the business. Everything starts from the work and keeps the record as a side effect.
Micro is an email client that grew a CRM, meetings and docs for founders and investors. Everything is a sales workspace that grew everything else.
monday CRM is the best board builder in the business pointed at a pipeline. Everything is the selling tools, with the board as a view of what they left behind.
Pipedrive is the nicest pipeline in the category, with five add-ons priced around it. Everything is one plan with the inbox, the dialer, the meetings and the paperwork already in it.
Salesforce is a platform where anything can be built, by someone, eventually. Everything is a product where a smaller set of things already work, today.
Zero is an AI-native CRM with a lead database and agents that do the admin. Everything is the same ambition with every channel and the whole deal in it.