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Everything vs Zero
Zero is an AI-native CRM with a lead database and agents that do the admin. Everything is the same ambition with every channel and the whole deal in it.
The short version
Zero is the closest product to Everything in what it is trying to be: not a database you type into, but a system that finds, closes and grows customers, with agents doing the admin.
Zero has the lead database. 350 million contacts, filtered by fit and signals, enriched on the way in. That is a real advantage for a team building lists from scratch.
Everything has the channels and the rest of the deal. WhatsApp, iMessage, X, Reddit, Slack and website chat beside email and LinkedIn. A native recorder. Contracts, invoices, tickets, plans, docs. And the agent is not metered.
If sourcing from a database is the job, Zero. If the job is every conversation and everything after the reply, Everything.
Where the two came from
Zero
Zero was founded in 2024 in Helsinki by two of the team that scaled Smartly.io, and raised a $2.7M pre-seed and a $10.3M seed. It is a complete CRM of record with a 350M-contact lead database, enrichment, email and LinkedIn sequences, a dialer, reporting, and agents that keep the record current. Meeting notes come from notetakers it integrates with; its own recorder is coming.
Everything
Everything comes from The Tool Company, built by a founder who spent years as a BDR watching half of every deal happen outside the system of record. It started as a signing tool, grew a record layer, then an inbox for every channel, then the rest. The bet is one team owning the whole revenue motion as a single product, so the seams disappear.
Finding people
- Zero
- A lead database of 350M+ contacts and 20M+ companies, filtered by fit and by signals like job changes, funding and hiring. Enrichment with verified emails and phones. 500 credits a seat a month included.
- Everything
- LinkedIn people, company, job and post search through your own session, Reddit prospecting in the comments, company search by firmographics, and email and phone lookups verified before they are charged for. No database of our own.
Verdict. Zero. A database with signals beats a search box for building lists.
Channels
- Zero
- Gmail, Google Calendar and Outlook sync. LinkedIn through a Chrome extension. Slack.
- Everything
- Email, LinkedIn, WhatsApp, iMessage and SMS, X, Reddit, Slack and website chat in one inbox.
Verdict. Everything.
Outreach
- Zero
- Email and LinkedIn sequences, and a dialer from the record.
- Everything
- Sequences across email, LinkedIn, WhatsApp, texts, X, Reddit and calls, with branching, A/B variants and per-person personalization. A dialer with parallel dialing, recording and reports.
Verdict. Everything, on channels in a sequence. The dialers are comparable.
Meetings
- Zero
- Meeting notes and transcripts from Fireflies, Circleback, Fathom, Granola and Notion AI become deal updates and drafts. Zero’s own recorder is coming soon.
- Everything
- A native recorder in the desktop app today. Transcript, summary, action items on the deal. Booking links.
Verdict. Everything today. Zero if you already pay for a notetaker you like.
After the yes
- Zero
- Product usage, billing, support tickets and conversations on the customer record through PostHog, Stripe, Plain, Pylon, Linear, Front and Intercom.
- Everything
- Product usage from PostHog and billing from Stripe on the record, and the support desk, the contracts, the invoices, the plans and the docs are in the product itself.
Verdict. Everything. Zero shows you the ticket from another tool. Everything is where the ticket lives.
AI and agents
- Zero
- Agents on triggers and schedules that research, update records, draft messages and act through MCP. Agent context about the business. Chat over the records. An MCP server, a REST API and webhooks. Anything that reaches a customer waits for approval.
- Everything
- Claude in the workspace with every channel and document in front of it. A daily brief, skills, routines, workflows on a canvas, an MCP server. Runs locally through the desktop app. Not metered.
Verdict. Even. Two serious agent layers. Zero’s guardrails are explicit; Everything’s agent sees more.
Pricing
- Zero
- Pro: $60 a seat a month at the launch price, held 12 months on annual then $77, or 3 months on monthly then $96. 500 credits a seat a month. Scale: custom, minimum 10 seats. 14-day free trial.
- Everything
- One plan at $99 a user a month or $999 a year, every feature, no credits. A $1 a week trial.
Verdict. Zero, at the launch price. At the standard monthly price the two are close, and Everything replaces more.
Where Zero is better
- The lead database, with signals. Sourcing from scratch is better on Zero.
- Launch pricing at $60 a seat.
- Notetaker integrations: keep Fireflies, Fathom, Granola or Circleback.
- SOC 2 Type I today, EU data residency by default.
- Two-way HubSpot sync and imports from HubSpot, Attio, Affinity and Pipedrive.
Where Everything is better
- WhatsApp, iMessage and SMS, X, Reddit and website chat, beside email, LinkedIn and Slack.
- A native meeting recorder today.
- Contracts, invoices, tickets, plans, docs and finance inside the product.
- Sequences that span every channel, with per-person copy.
- An agent that is not metered in credits.
Zero and Everything at a glance
| Area | Zero | Everything | Edge |
|---|---|---|---|
| Best for | Teams sourcing lists from a database | Teams selling across every channel with the whole deal in one place | Even |
| Finding people | 350M database with signals, credits | LinkedIn and Reddit search, verified lookups | Zero |
| Channels | Email, LinkedIn, Slack | Email, LinkedIn, WhatsApp, iMessage/SMS, X, Reddit, Slack, web chat | Everything |
| Outreach | Email and LinkedIn sequences, dialer | Every-channel sequences, dialer | Everything |
| Meetings | Via notetakers, recorder coming | Native recorder | Everything |
| After the deal | Other tools shown on the record | Contracts, invoices, tickets, plans, docs | Everything |
| AI | Agents, chat, MCP, API | Claude assistant, brief, routines, MCP | Even |
| Pricing | $60 launch, then $77 to $96 a seat | $99 a user | Zero |
Pricing, checked 17 September 2026
Zero
- Pro: $60 a seat a month at launch. Held for 12 months on annual then $77, or 3 months on monthly then $96. 500 credits a seat a month.
- Scale: custom, minimum 10 seats. SSO, custom integrations, white-glove migration.
- 14-day trial, no card, 2,000 trial credits.
Everything
- One plan. $99 per user a month, or $999 a year per user.
- Every feature on every seat. Records, every channel, sequences, dialer, meetings, contracts, invoices, docs, tickets, reports, the assistant.
- The trial is $1 a week for up to four weeks, every feature on.
- Email and phone lookups are paid per verified hit, with limits you set. No credit bundles to buy up front.
- Lock a seat and it stops billing. The history stays.
Questions
Does Everything have a lead database?+
No. It searches LinkedIn and Reddit through your session and verifies emails and phones on the people you pick. If you need a database to filter by signals, Zero has one.
Does Everything work with my notetaker?+
It records meetings itself through the desktop app. There is no sync from Fireflies or Fathom.
Is Everything SOC 2?+
Not yet certified. Ask us for the current security summary.
Which is cheaper?+
Zero at its launch price. At Zero’s standard monthly price the two are close, and Everything includes contracts, invoices, support and a recorder.
Try Everything on your own data
$1 a week for up to four weeks, every feature on. Connect your email, then open a person.
Other comparisons
The same rules, against the rest of the field.
Attio is a flexible database you build a system of record on. Everything is the system of action that already does the selling work.
Breakcold is a multichannel record system with agents doing the admin. Everything runs the whole motion, from prospect to close, with sequences that do the reaching out.
Clarify automates the work around meetings on a generous free tier. Everything adds every channel, the outreach and the paperwork on one record.
lemlist is an outreach engine you bolt onto a CRM. Everything is the outreach and the record in one product.
Lightfield starts from the conversation and builds a memory of the business. Everything starts from the work and keeps the record as a side effect.
Micro is an email client that grew a CRM, meetings and docs for founders and investors. Everything is a sales workspace that grew everything else.