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EverythingvsClarify
Clarify automates the work around meetings on a generous free tier. Everything adds every channel, the outreach and the paperwork on one record.
The short version
Clarify is very good at the work around a meeting. Record it, summarise it, update the deal, draft the follow-up. It does that on a free plan with unlimited seats, which is a real offer.
Everything does that too, and then keeps going. The inbox for every channel. LinkedIn through your own session. A dialer. Contracts and invoices. A helpdesk. The assistant is included, not metered.
If your motion is inbound and meetings, and you want to pay nothing to start, Clarify is a fair pick. If you also prospect, call, and close paperwork, Everything.
Where the two came from
Clarify
Clarify is an AI-native CRM built around meetings. It records calls, writes summaries and briefs, updates fields on its own, and runs agents you describe in plain language. It has a free plan with unlimited seats, a lead finder, and email campaigns. Its outbound is lighter than its meeting work, and every agent action draws credits.
Everything
Everything comes from The Tool Company, built by a founder who spent years as a BDR watching half of every deal happen outside the system of record. It started as a signing tool, grew a record layer, then an inbox for every channel, then the rest. The bet is one team owning the whole revenue motion as a single product, so the seams disappear.
Meetings
- Clarify
- A notetaker and call recording on every plan. Summaries, briefs and field updates written by the agent. A meeting summary costs about 30 credits.
- Everything
- The desktop app records the screen and the audio natively, with no bot in the call. Transcript with speaker labels, a summary shaped by your template, action items pushed to tasks. Booking links and availability on the same page.
Even.Verdict. Even. Clarify works with any notetaker on any plan. Everything records natively and does not charge per summary.
Channels
- Clarify
- Email and calendar sync. Slack, Linear and Notion connectors. LinkedIn automation is listed as coming soon.
- Everything
- Email, LinkedIn, WhatsApp, iMessage and SMS, X, Reddit, Slack and website chat in one inbox, with a reply going back the way it came.
Verdict. Everything. Clarify sees the email and the meeting. Everything sees the rest of the conversation.
Outreach
- Clarify
- A lead finder and email campaigns, capped per plan: 1 active campaign on Free, 5 on Starter. No LinkedIn sequences yet. No dialer.
- Everything
- LinkedIn prospect search through your session, verified email and phone lookups, and sequences across every channel with branching, A/B variants and per-person personalization. Unlimited sequences.
Verdict. Everything.
Calls
- Clarify
- No dialer.
- Everything
- A browser dialer with parallel dialing, recording, transcripts, dispositions and call reports.
Verdict. Everything.
After the yes
- Clarify
- Clarify stops at the deal. Contracts, invoicing and support are other products.
- Everything
- Contracts with e-signature, invoices from the signed contract, a helpdesk with SLAs, shared plans, docs and Stripe health on every customer.
Verdict. Everything.
AI and agents
- Clarify
- Rep, the sales agent, qualifies, drafts follow-ups and preps meetings. Custom agents from templates. Every action draws credits: 1,000 a month on Free, 5,000 on Starter.
- Everything
- Claude in the workspace with every channel in front of it. A daily brief written from real conversations. Skills, routines, workflows and an MCP server. Included in the seat, not metered.
Even.Verdict. Even on capability. Everything on cost, because nothing the assistant does draws a credit.
Pricing
- Clarify
- Free: 1,000 credits, unlimited seats, 20,000 records, 1 campaign. Starter: $50 a month, 5,000 credits, 250,000 records, 5 campaigns. Growth: from $1,000 a month. Enterprise: custom.
- Everything
- One plan at $99 a user a month or $999 a year, with every feature and no credits. A $1 a week trial.
Clarify wins this one.Verdict. Clarify to start. Free with unlimited seats is hard to argue with. Growth at $1,000 a month is where a busy team lands, and there Everything is cheaper for most.
Where Clarify is better
- A free plan with unlimited seats and call recording included.
- The agent builder and its templates: pipeline digests, data hygiene, call coaching.
- Any notetaker: Clarify reads meeting notes from the tools you already use.
- Custom objects on the Starter plan and up.
- A team that lives in meetings and email and does not prospect.
Where Everything is better
- Every channel in one inbox, LinkedIn and WhatsApp included today.
- Multichannel sequences with no cap on campaigns.
- A dialer.
- Contracts, invoices, tickets, plans and docs on the same records.
- An assistant that is included, not metered in credits.
Clarify and Everything at a glance
| Area | Clarify | Everything | Edge |
|---|---|---|---|
| Best for | Meeting-heavy inbound teams starting free | Teams that prospect, call and close paperwork too | Even |
| Meetings | Any notetaker, agent summaries, per credit | Native recorder, template summaries, included | Even |
| Channels | Email and calendar | Email, LinkedIn, WhatsApp, iMessage/SMS, X, Reddit, Slack, web chat | Everything |
| Outreach | Lead finder, capped email campaigns | LinkedIn search, unlimited multichannel sequences | Everything |
| Calls | None | Dialer with recording and reports | Everything |
| After the deal | Other tools | Contracts, invoices, tickets, plans, docs | Everything |
| AI | Agents, metered in credits | Claude assistant, brief, routines, unmetered | Even |
| Pricing | Free, $50, then $1,000+ a month | $99 a user | Clarify |
Pricing, checked 17 September 2026
Clarify
- Free: $0. 1,000 credits a month, unlimited seats, 20,000 records, 1 active campaign.
- Starter: $50 a month. 5,000 credits, 250,000 records, 5 campaigns, 2 custom objects.
- Growth: from $1,000 a month. 100,000+ credits a year, unlimited records and campaigns, workflows.
- Enterprise: custom. SSO, SCIM, dedicated CSM.
- A meeting summary is about 30 credits; a campaign email is 1 credit.
Everything
- One plan. $99 per user a month, or $999 a year per user.
- Every feature on every seat. Records, every channel, sequences, dialer, meetings, contracts, invoices, docs, tickets, reports, the assistant.
- The trial is $1 a week for up to two weeks, every feature on.
- Email and phone lookups are paid per verified hit, with limits you set. No credit bundles to buy up front.
- Lock a seat and it stops billing. The history stays.
Questions
Is Clarify really free?+
Yes, with 1,000 credits a month and one campaign. Agent actions and meeting summaries spend the credits, so a busy month runs out.
Does Everything charge credits?+
No. The assistant, the brief, routines, workflows and meeting summaries are included. Email and phone lookups are paid per verified hit.
Does Everything work with my notetaker?+
It has its own recorder in the desktop app. Notes from other tools can be pasted into a meeting or a doc; there is no direct sync.
Which is cheaper?+
Clarify while you fit in Free or Starter. Past that, Everything for most teams, and it replaces more tools.
Try Everything on your own data
$1 a week for up to two weeks, every feature on. Connect your email, then open a person.
Other comparisons
The same rules, against the rest of the field.
Attio is a flexible database you build a system of record on. Everything is the system of action that already does the selling work.
Breakcold is a multichannel record system with agents doing the admin. Everything runs the whole motion, from prospect to close, with sequences that do the reaching out.
Close is the best dialer in the category with a record system around it. Everything has a dialer too, and then every other channel your buyers answer on.
HubSpot is the platform most companies default to, sold as a ladder of hubs and tiers. Everything is one plan with every feature on it.
lemlist is an outreach engine you bolt onto a CRM. Everything is the outreach and the record in one product.
Lightfield starts from the conversation and builds a memory of the business. Everything starts from the work and keeps the record as a side effect.
Micro is an email client that grew a CRM, meetings and docs for founders and investors. Everything is a sales workspace that grew everything else.
monday CRM is the best board builder in the business pointed at a pipeline. Everything is the selling tools, with the board as a view of what they left behind.
Pipedrive is the nicest pipeline in the category, with five add-ons priced around it. Everything is one plan with the inbox, the dialer, the meetings and the paperwork already in it.
Salesforce is a platform where anything can be built, by someone, eventually. Everything is a product where a smaller set of things already work, today.
Zero is an AI-native CRM with a lead database and agents that do the admin. Everything is the same ambition with every channel and the whole deal in it.