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EverythingvsSalesforce
Salesforce is a platform where anything can be built, by someone, eventually. Everything is a product where a smaller set of things already work, today.
The short version
Salesforce is the platform. Anything you can write down can be built on it, and there are tens of thousands of people who will build it for you.
You pay for that twice. Core is $195 a user a month billed annually, Advanced $395, Max $550, and then there is the implementation, the admin who maintains it, and Premier Success at 30 percent of net license fees.
Everything is $99 a seat with every feature on and nothing to build. Fewer things are possible. Everything that is possible works on the first day.
These are not really the same purchase. Salesforce is bought by companies with a Salesforce team. This is bought by teams who want to sell this week.
Where the two came from
Salesforce
Salesforce invented this category in 1999 and still sets it. Sales Cloud is less a product than a platform: custom objects, flows, Apex, Lightning pages, an AppExchange, and a global industry of consultancies who implement it. In 2026 it is packaged as Core, Advanced and Max, with Agentforce agents and Flex Credits, above a Starter and Pro Suite for smaller teams. It is what a company buys when the requirement is that anything can be built.
Everything
Everything comes from The Tool Company, built by a founder who spent years as a BDR watching half of every deal happen outside the system of record. It started as a signing tool, grew a record layer, then an inbox for every channel, then the rest. The bet is one team owning the whole revenue motion as a single product, so the seams disappear.
The platform
- Salesforce
- Custom objects and fields, Flow, Apex, Lightning pages, an AppExchange with thousands of apps, and the governance to run all of it across tens of thousands of seats. Territories, forecasting hierarchies, audit, data residency, backup and archive.
- Everything
- People, companies, deals, customers, products and partners, with custom fields, tabs and cards, workflows, saved views, permission profiles and an MCP server. No object builder, no code layer.
Salesforce wins this one.Verdict. Salesforce, and not by a small margin. If the answer has to be "we can build that", it is the only one on this site.
Who does the work
- Salesforce
- Salesforce is configured, not opened. Most teams need an admin, and most rollouts need a partner. Premier Success is 30 percent of net license fees, and Signature is priced by conversation.
- Everything
- Sign in, connect a mailbox, import a CSV, start. The assistant sets up most of the rest by asking, and there is nobody to hire to keep it running.
Verdict. Everything. The gap here is months and a headcount, not a feature.
Channels
- Salesforce
- Email and calendar through Einstein Activity Capture, and Slack, at Business+ on Core and Enterprise+ on Max. Everything else comes from AppExchange apps at their own prices. LinkedIn DMs, WhatsApp, iMessage, X and Reddit are not channels.
- Everything
- Email, LinkedIn DMs, WhatsApp, iMessage and SMS, X, Reddit, Slack and website chat in one inbox. A reply goes back out on the channel it came in on. LinkedIn runs through your own browser session, never a server.
Verdict. Everything. Salesforce can integrate all of this. It ships none of it.
Outreach
- Salesforce
- Sales Engagement cadences, bundled at the higher editions and licensed separately below them. Email and call steps. No LinkedIn or WhatsApp steps natively.
- Everything
- Sequences with email, LinkedIn connect, message and InMail, WhatsApp, texts, X, Reddit and call steps, with delays, conditions, A/B variants and per-person personalization, on the one plan.
Verdict. Everything. More channels, no extra license, and nothing to configure first.
Calls and meetings
- Salesforce
- A dialer through Sales Dialer or a partner app, and conversation intelligence through Einstein Conversation Insights. Both are configured, and usually licensed on top.
- Everything
- A browser dialer with parallel dialing, recording, transcripts and structured call reports. Meetings recorded by the desktop app become a transcript, a summary and action items on the deal.
Verdict. Everything on what arrives switched on. At the very top of the Salesforce range the capability is comparable, for a lot more money.
After the yes
- Salesforce
- Revenue Cloud from $200 a user a month for quote to cash, Service Cloud for support, Salesforce Spiff for commissions, Sales Programs from $100 a user. All of it exists, at a scale we cannot match. Each one is another license and another project.
- Everything
- Contracts with e-signature, order forms and invoices generated from the signed contract, a helpdesk with SLA clocks, shared customer plans, docs, and Stripe billing health on every customer. On the one plan.
Verdict. Everything on price and on the day it starts working. Salesforce wins any argument about ceiling.
AI and agents
- Salesforce
- Agentforce for Sales from $125 a user a month on top, or included in Max. Flex Credits per org per year: 500K on Core, 1M on Advanced, 2.75M on Max. It is the most ambitious agent platform anyone is selling.
- Everything
- Claude wired into the workspace. It reads every channel, meeting and document and acts: sends, schedules, enrolls, builds sequences and workflows, runs reports. Skills, routines, an MCP server, and a daily brief written from real conversations. Not metered.
Even.Verdict. Even. Agentforce reaches further and costs more than anything here. Ours is included and has the whole conversation in front of it.
Pricing
- Salesforce
- Free Suite $0. Starter Suite $25 a user a month. Pro Suite $100. Core $195. Advanced $395. Max $550, all billed annually. Agentforce for Sales from $125 a user on top. Premier Success at 30 percent of net license fees.
- Everything
- One plan at $99 a user a month or $999 a year, with every feature. A $1 a week trial up to four weeks.
Verdict. Everything, once you are past the suites. Core alone is twice our price before a single day of implementation.
Where Salesforce is better
- Anything can be built. Objects, Flow, Apex, and an AppExchange with thousands of apps.
- Enterprise governance: territories, forecasting hierarchies, audit, data residency, backup and archive.
- Scale. Tens of thousands of seats in one org is routine, and we have never been asked to do that.
- A hiring pool. Every admin, consultant and integration already speaks Salesforce.
- Starter Suite at $25 a user is a cheap way in, with a path to everything above it.
- Agentforce, if you want an agent platform to build on rather than an assistant to use.
Where Everything is better
- It works on the first day. No admin, no partner, no implementation project.
- Every channel in one inbox, including LinkedIn DMs, WhatsApp, iMessage, X and Reddit.
- A dialer, a meeting recorder, contracts, invoices, tickets and docs on one plan.
- One price, with no credit meter and no success plan charged as a percentage.
- An assistant that reads the actual conversations rather than the field edits.
- Sequences across every channel, with per-person copy, included.
Salesforce and Everything at a glance
| Area | Salesforce | Everything | Edge |
|---|---|---|---|
| Best for | Companies with a Salesforce team and requirements to match | Teams who want to sell this week without a rollout | Even |
| Customization | Objects, Flow, Apex, AppExchange | Custom fields, tabs, cards, workflows | Salesforce |
| Time to value | An implementation project | Connect a mailbox and import a CSV | Everything |
| Channels | Email, calendar, Slack; the rest via apps | Email, LinkedIn, WhatsApp, iMessage/SMS, X, Reddit, Slack, web chat | Everything |
| Outreach | Sales Engagement cadences, email and calls | Every-channel sequences on every plan | Everything |
| Calls | Sales Dialer or a partner app, licensed on top | Dialer, recording, transcripts, reports | Everything |
| After the deal | Revenue Cloud, Service Cloud, Spiff, each licensed | Contracts, invoices, tickets, plans, docs | Everything |
| AI | Agentforce from $125 a user, Flex Credits | Claude assistant, brief, routines, MCP, unmetered | Even |
| Pricing | $25 to $550 a user, plus add-ons and success plans | $99 a user, everything included | Everything |
Pricing, checked 18 September 2026
Salesforce
- Free Suite: $0.
- Starter Suite: $25 a user a month, billed monthly or annually.
- Pro Suite: $100 a user a month, billed annually. Quoting and forecasting.
- Core: $195 a user a month, billed annually. Slack Business+, Tableau Next, 500K Flex Credits per org per year.
- Advanced: $395 a user a month. Enhanced security, Sales Programs, backup and archive, 1M Flex Credits.
- Max: $550 a user a month. Agentforce for Sales, Spiff, Sales Planning, Maps, Slack Enterprise+, 2.75M Flex Credits.
- On top: Agentforce for Sales from $125 a user, Revenue Intelligence from $220, Revenue Cloud from $200, Premier Success at 30 percent of net license fees.
Everything
- One plan. $99 per user a month, or $999 a year per user.
- Every feature on every seat. Records, every channel, sequences, dialer, meetings, contracts, invoices, docs, tickets, reports, the assistant.
- The trial is $1 a week for up to four weeks, every feature on.
- Email and phone lookups are paid per verified hit, with limits you set. No credit bundles to buy up front.
- Lock a seat and it stops billing. The history stays.
Questions
Can Everything replace Salesforce?+
For a sales team that does not need custom objects, Apex or enterprise governance, yes, and it replaces the outreach tool, dialer, recorder and signing tool beside it. For an org with a Salesforce team and years of build behind it, no.
Can I move from Salesforce?+
Export leads, contacts, accounts and opportunities to CSV and import them. Columns map to fields, including custom ones. Email and calendar history rebuild from the connected mailbox. Flows, Apex and custom objects do not come across.
Does Everything integrate with Salesforce?+
Not as a sync. Records live here rather than in two systems, which is the whole point of it.
Which is cheaper?+
Starter Suite at $25 a user and Pro Suite at $100 are in our range. Core at $195, Advanced at $395 and Max at $550 are not, and none of those numbers include the implementation.
Do I need an admin for Everything?+
No. There is nothing to configure that the assistant cannot set up by asking, and no object model to maintain.
Try Everything on your own data
$1 a week for up to four weeks, every feature on. Connect your email, then open a person.
Other comparisons
The same rules, against the rest of the field.
Attio is a flexible database you build a system of record on. Everything is the system of action that already does the selling work.
Breakcold is a multichannel record system with agents doing the admin. Everything runs the whole motion, from prospect to close, with sequences that do the reaching out.
Clarify automates the work around meetings on a generous free tier. Everything adds every channel, the outreach and the paperwork on one record.
Close is the best dialer in the category with a record system around it. Everything has a dialer too, and then every other channel your buyers answer on.
HubSpot is the platform most companies default to, sold as a ladder of hubs and tiers. Everything is one plan with every feature on it.
lemlist is an outreach engine you bolt onto a CRM. Everything is the outreach and the record in one product.
Lightfield starts from the conversation and builds a memory of the business. Everything starts from the work and keeps the record as a side effect.
Micro is an email client that grew a CRM, meetings and docs for founders and investors. Everything is a sales workspace that grew everything else.
monday CRM is the best board builder in the business pointed at a pipeline. Everything is the selling tools, with the board as a view of what they left behind.
Pipedrive is the nicest pipeline in the category, with five add-ons priced around it. Everything is one plan with the inbox, the dialer, the meetings and the paperwork already in it.
Zero is an AI-native CRM with a lead database and agents that do the admin. Everything is the same ambition with every channel and the whole deal in it.